Hey there, I'm Christina!

I'm an Associate Creative Director on the Digitas Experience Design team, working on some pretty awesome stuff. Any day where I learn something new about myself, and meet someone new...that's a great day.

I especially love journey mapping and interaction design. The initial stages of a project are intense, inspiring and complicated. A great kick-off leads to a great project. Well-thought out planning up front means success the whole way through. Most of my projects are at least 2 months, sometimes up to a year in length. When at Pearson, many projects were multi-year endeavors, covering student, teacher, and administrator aspects of one full product. At Digitas, our work goes a little faster; our projects typically involve "northstar" prototyping that leads to full scoping and buy-in on a project plan that leads to wonderful opportunities for growth, for myself, my team, and the client. I'm honored every day to manage and lead projects as well as mentor younger designers and staff. It's a true privilege.

Nothing surpasses great judgement. It's the cornerstone of everything we do.


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Skills & Interests

Sketch • Axure • Framer • Adobe Creative Suite • Interaction Design • iOS/Android Design • Visual/UI Design • Illustration & Icons • HTML/CSS • Rapid Prototyping • ADA Compliance

2017-Present Digitas - Associate Creative Director

  • Champion and advocate of Experience Design across capabilities as a voice of the user in all communication and project planning for all e-commerce client deliverables
  • Manage and mentor a team of designers and developers to ensure the highest quality user interface and user experience design, across a multitude of short and long term projects; coordinate with project managers, account executives and engineers on regular deliverables & sprint schedules; coordinate with QA teams for ADA compliance and educate team members on best practices for ADA compliant designs
  • Advocate for user experience best practices for all projects and team members; heuristic reviews, content audits, user flows, sitemaps, wireframes, rapid prototyping, etc.
  • Manage user research including remote testing, customer interviews, and marketing research
  • Manage creative for online promotions requiring quick turnarounds and regular maintenance
  • Coordinate with clients on longer term business strategies through XD-led workshops and collaborative discussions; initiate long-term site enhancements based on agreed-upon business goals for the coming 1-3 years.
  • This is in addition to similar responsibilities of previous role as Managing Lead

2015-2017 Digitas - Managing Lead, Experience Design

  • Lead and implement new experience design solutions for large-scale clients such as leading hospitals and a Fortune 50 bank
  • Manage junior & senior level designers, as well as front-end developers on user journey mapping, story writing, wireframes/UI and prototypes.
  • Lead workshops for clients to gain better understanding about their customers to define personas and user groups
  • Regularly discuss schedules & deliverables with stakeholders, project managers, business analysts, and creative strategists using Agile management methods. Plan, write & oversee user tests using high-fidelity prototypes, and discuss findings for regular iteration and high impact presentations.

2008-2015 Pearson Education - User Experience Designer

  • UI/UX design, user research, and rapid prototyping for Pearson Education’s K12 and Higher Education learning management systems, and content delivery services.
  • Regularly user test and iterate with feedback alongside stakeholders and developers according to a strict release schedule.
  • Regularly maintain and QA projects and live builds at all stages of their development and life cycle

2007-2008 Boston.com - Flash Artist

2008 ZipCar - Designer

2007 Blue Cross Blue Shield - Production Artist

2006 Houghton Mifflin - Cover Designer

AWARDS

2017 FCS Portfolio Bronze Award Winner - Digital Media / Apps and Tools (awarded for a budgeting tool for the app of a Fortune 50 bank)

2016 MITX Award Finalist - MSKCC.org redesign - Healthcare, Wellness, and Pharmaceuticals Marketing

Work History

PAST CLIENTS INCLUDE Boston.com, ZipCar, Houghton Mifflin, Blue Cross Blue Shield, Boston University, The Boston Group, Hawker Beechcraft, and others.

EDUCATION

Boston University, Painting, B.F.A. Cum Laude 2005

Boston University, B.F.A . Painting, Cum Laude

Solo Shows

2012 Night Studies: Small Works by Christina Goodwin Art House Picture Frames Gallery, Portland, ME

2007 Drawn In: New Drawings by Christina Goodwin Rheault Drawing Room, Portland, ME

2005 On and Off the Highway Virginia Carten Gallery, Marblehead, MA

2004 Awake at NightSt. Andrew’s Cloister Gallery, Marblehead, MA

Selected Group Shows

2017Miami University Dorothy Yeck Award finalists exhibitions Oxford, OH

2014Zuckerman Museum of Art Kennesaw, GA

2013 New England Collective IVGalatea Fine Art, Boston, MA

2013September ShowAlexandra Museum of Art, Alexandria, LA

2013New Talent/New EnglandSt. Botolph Club, Boston, MA

2012 ArtRageous!26 Montserrat College of Art, Beverly, MA

2011 Artists Aid Japan Kaji Aso Studio, Boston, MA

2011 National Juried ExhibitionAcademy of Fine Arts, Lynchburg, VA Juror:George Billis

2011 VAST Annual Exhibition Visual Arts Society of Texas, Denton, TX

2009 Annual National CompetitionBowery Gallery, New York, NY

2009 The Big Show Silas Marder Gallery, Bridgehampton, NY

2009 Postcards from the Edge VISUAL AIDS New York, NY

2008 Cooper Union Residency Group Show Cooper Union School of Art, New York, NY

2008 Richard Estes, Yvonne Jacquette, & Rackstraw Downes: The Urban Landscape Susan Maasch Fine Art, Portland, ME

2007 Everything but Paper Prayers: Annual AIDS Invitational Exhibit Barbara Krakow Gallery Boston, MA

2007 The 2007 Group Show 38 Cameron Gallery, Cambridge, MA

2007 Art as Process LynnArts, Inc. Lynn, MA

2007 22nd Annual International Exhibition University of Texas at Tyler, Tyler, TX

2007 New Art 2007 MPG Contemporary, Boston, MA (Juror: Raphaela Platow, then-Curator of the Brandeis Univ Rose Art Musuem)

2006 Opening Rheault Drawing Room, Portland, ME

2006 PAINT Time Warner Gallery, LynnArts, Inc., Lynn, MA

2005 Undergraduate Thesis Exhibition Boston University Art Gallery, Boston, MA

2005 Juried New England Exhibition Marblehead Arts Association, Marblehead, MA

2005 Arches Student Print Show 808 Gallery, Boston, MA

2004 A Night of Sight & Sound Boston University, Boston, MA

2004 Global Warming: Environmental DisruptionTower Gallery, MassArt, Boston, MA

2003 Best in Show George Sherman Gallery, Boston, MA

2003 Women in the Arts Festival St. Stephen's United Methodist Church, Marblehead, MA

1999 Marblehead Festival of the Arts Marblehead, MA

1998 Marblehead Festival of the Arts Marblehead, MA

Residencies

2008 Cooper Union Summer Residency Program

2005 Vermont Studio Center, Johnson, VT

Visiting Lecturer

2012 Maine College of Art

Awards

2017 Finalist - Miami Unversity Dorothy Yeck award, Oxford, OH

2011 Juror's Prize, Academy of Fine Arts, Lynchburg, VA

2007 Honorable Mention- MPG Contemporary New Art 2007 Prize

2006 Best in Show- PAINT juried exhibit top prize

2001 Paul Tsongas Scholar - one of five in the state of Massachusetts

2001 Boston University - full tuition academic scholarship

2001 Gold Key Portfolio Nominee, Boston Globe Scholastic Art Awards

Bibiliography

2011 Illustrating Emotion in the Urban Streetscapes The Brookline Patch James LaFond-Lewis

2008 Studio Visit Magazine, The Open Studios Press, First Edition

2007 Avery Yale Kamila, "Cityscapes" Maine Switch, December 4

2006 “Aftermath of Katrina in Exhibit” The Reporters, December 28, p.A&M 4

2005 Dinah Cardin “Taking her Show on the Road” North Shore Sunday June 19, p.15

2004 Diane Nolan “Going Solo” Salem Evening News, June 25, p.B1

2004 “Night Moves” North Shore Sunday, June 20, p.13

2004 “Christina Goodwin Exhibit to Open” Marblehead Reporter, June 24, p. 3, A&M

2004 Kalman Zabarsky “Portrait of the Artist As a Young Woman” B.U. Bridge, February 6, p.8